etzee

Describing food and drink honestly

Sealed, dated, weighed, and every allergen written down.

The Metzee team13 Oct 20262 min read

There is no condition scale for food. There is a label, and the listing is a faithful copy of it plus the state of the packaging.

What must be in every listing

Sealed or opened. Opened food is not something most buyers want; say it plainly if it is. The date, and which kind — best-before or use-by. Ingredients and allergens, written out, not only shown in a photograph. A buyer searching for an allergen needs the words. Weight or volume. Batch or lot code, where there is one. Storage — what it needs, and what happens if it does not get it.

Packaging condition

Dented tins, crushed cartons, a cracked seal, a label that has come away. All worth stating, and a damaged seal means the item should not be sold at all.

Homemade and unpackaged

If you made it, the listing has to carry what a label would: ingredients, allergens, the date it was made, how long it keeps and how to store it. And the licence question from the selling guide comes first.

Words to avoid

Anything suggesting a health benefit, a cure or a treatment. That moves the product into a category needing a licence the seller must hold, and it is a claim nobody can support. Prohibited items.

The sentence worth copying

"Sealed, best before 03/2027, 400g, contains milk and wheat, store cool and dry. Carton has a small dent on one corner — shown."

Everything a buyer needs, in one line, with nothing to discover on arrival.

Questions people ask

Do I have to list allergens if they are on the pack?

Yes, in words. A photograph is not searchable and not everyone can read it.

Is a dented tin sellable?

If the seal is intact and the dent is shown. If the seal is compromised, no.

What if I do not know how long something keeps?

Then you cannot describe it safely, and it should not be listed.

More: condition words across every category, buying food.

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